Subko

The main objective of the project was to select a pre-existing company and analyze their visual strategy and website. I chose Subko due to their appealing identity and how they established themselves in the market. It was difficult to determine how to enhance their visual strategy further since Studio BigFat had already done an excellent job. While looking through their product page, I felt intimidated as someone with limited knowledge about coffee, yet I was curious to learn more. Recognizing this insight, I questioned whether others may feel the same and included the findings in the site redesign. My focus was on making the descriptions and instructions less daunting and more welcoming for individuals who were interested in experimenting with coffee for the first time. This approach would broaden Subko's customer base from experts to beginners.

By using the current branding and website as a foundation, I recommended these options as part of the strategy. In addition to being more comprehensive for people with various experience levels, Subko could arrange workshops and introduce online tutorials, similar to its competitors.